6 Reasons Why Gangnam Style was a Social Media Hit

Sumit Dutta

Psy Gangnam Style Infographic

Last month saw the launch of Gentleman, South Korean sensation Psy’s follow up to Gangnam Style aka the most viewed video on the planet – ever.

In the wake of his newest video (which has already amassed a huge 263 million views at time of writing and has already broken a few records of its own), it got me thinking why exactly was (and indeed still is) Gangnam Style so popular?…

…And are there any lessons that can be used to create your own viral hit?

Watching the video again and trying to think about it from a marketing perspective led me to the following:

6 Reasons Why Gangnam Style was a Hit

1. It’s Funny!

The best thing about the Gangnam Style video is that it’s funny. Whether its Psy rapping in a toilet cubicle, submerged in a sauna, seducing a pop star on a metro or having…

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